The suspension of a postal worker for advising Royal Mail customers on the ways to prevent the delivery of "junk mail" (Aug 2006) illustrates the moral dilemmas facing businesses and employees. Should an activity that is profitable, but environmentally detrimental, be minimised by providing appropriate advice to customers through any available channels. And of course, should an employee be suspended for taking matters into his own hands by helping customers who are annoyed by junk mail, while at the same time mitigating environmental effects.
Of course there are arguments for both sides of the case including the advantages of householders being informed of new products and services. However are we approaching the time, in terms of wastes management, that we should be using an 'opt in' situation for junk mail though this would require appropriate Government action?
Since 1990, Direct Mail's popularity has doubled, with more companies and charities using the postal service.
For companies - it's a way to tell customers and prospects about new products, services and special offers that can save them money.
For charities - it's an economical way to raise awareness and support.
For consumers - Direct Mail is a way to shop from home and take advantage of offers.
However as junk mail is an unfocussed way of reaching the customer, it is inevitable that the vast majority misses its target and is immediately disposed of by householders, resulting in considerable quantities of waste to be managed.
For further information on, and to register with the Mail Preference Service click here .