MoreThanWaste.com - 63% numbers boost in preventing junk mail (20/02/2007)

"Reducing your junk mail’ is easy. Simply contact the Mailing Preference Service, at Freepost LON20771, London W1E 0ZT, and ask them to remove your name from as many mailing lists as possible. Or you can do it on the Internet at www.mpsonline.org.uk. Remember to list all the people at the address that want to be removed from the lists. Then, over the next few months, watch your junk mail reduce in quantity"

Lona McCarthy, Recycling Forum

Lancaster Recycling Forum recently decided to address the growing mountain of unwanted junk mail with startling results. They sent a postcard made out of recycled card, to all households in Lancaster district informing local residents of how to reduce unsolicited mail early last year.

Since receiving the postcard an additional 5,500 local households have signed up to the Mailing Preference Service (MPS). This is an increase of 63%, resulting in 14,000 local households in Lancaster district are now saying no to unsolicited mail.

As a 'waste prevention' activity reducing junk mail is at the head of the waste hierarchy. Recently MEPs put the waste hierarchy firmly into the latest draft of the Waste Framework Direcive as a statutory requirement. Should this remain through to the final document it is likely that schemes relating to junk mail reduction will become more prominent across the UK and elsewhere.

The ‘Recycle More’ postcard project was supported by the Local Strategic Partnership (LSP) Second Homes Fund, Green Partnership Awards (GPA) and the Galbraith Trust.

The Recycling Forum for the Lancaster District is part of the Lancaster District Sustainability Partnership which is supported by Lancaster City Council.

The Mailing Preference Service is a free service set up 20 years ago and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from or added to lists used by the industry.

"The local Lancaster recycling directory can be found at the Recycle Lancaster web site."

However this will not stop documents distributed by the Royal Mail Door to Door Service or by local distributors.


	63% numbers boost in preventing junk mail (20/02/2007) "Reducing your junk mail’ is easy. Simply contact the Mailing Preference Service, at Freepost LON20771, London W1E 0ZT, and ask them to remove your name from as many mailing lists as possible. Or you can do it on the Internet at www.mpsonline.org.uk. Remember to list all the people at the address that want to be removed from the lists. Then, over the next few months, watch your junk mail reduce in quantity" Lona McCarthy, Recycling Forum Lancaster Recycling Forum recently decided to address the growing mountain of unwanted junk mail with startling results. They sent a postcard made out of recycled card, to all households in Lancaster district informing local residents of how to reduce unsolicited mail early last year. Since receiving the postcard an additional 5,500 local households have signed up to the Mailing Preference Service (MPS). This is an increase of 63%, resulting in 14,000 local households in Lancaster district are now saying no to unsolicited mail. As a 'waste prevention' activity reducing junk mail is at the head of the waste hierarchy. Recently MEPs put the waste hierarchy firmly into the latest draft of the Waste Framework Direcive as a statutory requirement. Should this remain through to the final document it is likely that schemes relating to junk mail reduction will become more prominent across the UK and elsewhere. The ‘Recycle More’ postcard project was supported by the Local Strategic Partnership (LSP) Second Homes Fund, Green Partnership Awards (GPA) and the Galbraith Trust. The Recycling Forum for the Lancaster District is part of the Lancaster District Sustainability Partnership which is supported by Lancaster City Council. The Mailing Preference Service is a free service set up 20 years ago and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from or added to lists used by the industry. "The local Lancaster recycling directory can be found at the Recycle Lancaster web site." However this will not stop documents distributed by the Royal Mail Door to Door Service or by local distributors.