MoreThanWaste.com - New programme fuelled to up paper use (16/04/2007)

"Currently magazine publishing in the UK consumes around one million tonnes of paper per annum, and only a small fraction (1-3%) contains recycled content. We are investigating the scope to increase the proportion of recycled fibre used by magazine publishing to ensure long-term end markets for recovered fibre."

Mike Burgess, Paper Technical Manager at WRAP

WRAP has launched the second phase of a major project designed give the UK Magazine industry a new impetus to extend its use of recycled content paper. The aim is to provide a solid commercial and environmental case to accelerate take-up across the industry and encourage further investment in recycled magazine paper mills.

The work follows on from the earlier Phase 1 – A Review of Opportunities and Potential Barriers to Using Recycled Content Magazine Paper’, this second phase will run commercial trials and develop case studies. The new work aims is to arm publishers with the practical information and confidence needed to increase their use of recycled content.

Phase two of the project will provide a detailed insight into the advantages and disadvantages of using recycled content papers. WRAP says that this will provide an assessment of risk factors associated with a change in paper as well as highlighting practical measures that can mitigate any disadvantages to using recycled papers and should fuel demand.

The project will include:

"A number of PPA members are already using recycled content fibre magazine paper within their title portfolio and it will be interesting for the wider industry to be able to assess these case studies and share this experience. Magazines with their near-virgin fibre already play a key role within the recycling process, fuelling the manufacture of recycle-content newsprint."

Nick Mazur, Deputy Chief Executive, at the Periodical Publishers Association (PPA)

Practical print trials using recycled content paper on a range of web and sheetfed scenarios to collect both technical and cost information to allow publishers to confidently specify the use of papers with recycled content.
Production of case studies showing the experiences of a number of printers and publishers using recycled paper for a range of applications. These will provide a comprehensive perspective on the decision making processes and issues surrounding the choice and regular use of recycled papers.
Investigation into the impact of increased recycled content magazine paper on the UK recycled Newsprint industry
Recommendations on the ‘route forward’ for magazine publishers in the UK to use more recycled content paper

Pira International has been appointed to undertake the work on behalf of WRAP.

The work falls within the remit of the WRAP Manufacturing team which was established in April 2006 to maximise the amount and quality of recyclate used by UK manufacturing operations. In WRAP’s 2006-2008 Business Plan, the Manufacturing team’s aim is to secure an additional 220,000 tonnes a year of increased use of recyclate by the UK manufacturing sector

Steering team

A steering team made up of Pira International, WRAP, the PPA, EMAP, Reed Business Publishing, Redwood, Hello Magazine, Polestar, Pensord Limited, NPA (Newspaper Publishers Association) and UPM will continue to oversee the project, ensuring industry input.

Comments

Mike Burgess, Paper Technical Manager at WRAP, says:

“Currently magazine publishing in the UK consumes around one million tonnes of paper per annum, and only a small fraction (1-3%) contains recycled content. We are investigating the scope to increase the proportion of recycled fibre used by magazine publishing to ensure long-term end markets for recovered fibre. Increased demand and use of recycled content paper will increase the diversion of paper from landfill, and improve the likelihood of investment in new recycled content paper capacity.”

According to project steering team member, Nick Mazur, Deputy Chief Executive, at the Periodical Publishers Association (PPA):

“A number of PPA members are already using recycled content fibre magazine paper within their title portfolio and it will be interesting for the wider industry to be able to assess these case studies and share this experience. Magazines with their near-virgin fibre already play a key role within the recycling process, fuelling the manufacture of recycle-content newsprint. There are many potential applications for recycled content within the industry and the purpose of this project is to provide clear guidance to allow publishers to make informed choices.”


	New programme fuelled to up paper use (16/04/2007) "Currently magazine publishing in the UK consumes around one million tonnes of paper per annum, and only a small fraction (1-3%) contains recycled content. We are investigating the scope to increase the proportion of recycled fibre used by magazine publishing to ensure long-term end markets for recovered fibre." Mike Burgess, Paper Technical Manager at WRAP WRAP has launched the second phase of a major project designed give the UK Magazine industry a new impetus to extend its use of recycled content paper. The aim is to provide a solid commercial and environmental case to accelerate take-up across the industry and encourage further investment in recycled magazine paper mills. The work follows on from the earlier Phase 1 – A Review of Opportunities and Potential Barriers to Using Recycled Content Magazine Paper’, this second phase will run commercial trials and develop case studies. The new work aims is to arm publishers with the practical information and confidence needed to increase their use of recycled content. Phase two of the project will provide a detailed insight into the advantages and disadvantages of using recycled content papers. WRAP says that this will provide an assessment of risk factors associated with a change in paper as well as highlighting practical measures that can mitigate any disadvantages to using recycled papers and should fuel demand. The project will include: "A number of PPA members are already using recycled content fibre magazine paper within their title portfolio and it will be interesting for the wider industry to be able to assess these case studies and share this experience. Magazines with their near-virgin fibre already play a key role within the recycling process, fuelling the manufacture of recycle-content newsprint." Nick Mazur, Deputy Chief Executive, at the Periodical Publishers Association (PPA) Practical print trials using recycled content paper on a range of web and sheetfed scenarios to collect both technical and cost information to allow publishers to confidently specify the use of papers with recycled content. Production of case studies showing the experiences of a number of printers and publishers using recycled paper for a range of applications. These will provide a comprehensive perspective on the decision making processes and issues surrounding the choice and regular use of recycled papers. Investigation into the impact of increased recycled content magazine paper on the UK recycled Newsprint industry Recommendations on the ‘route forward’ for magazine publishers in the UK to use more recycled content paper Pira International has been appointed to undertake the work on behalf of WRAP. The work falls within the remit of the WRAP Manufacturing team which was established in April 2006 to maximise the amount and quality of recyclate used by UK manufacturing operations. In WRAP’s 2006-2008 Business Plan, the Manufacturing team’s aim is to secure an additional 220,000 tonnes a year of increased use of recyclate by the UK manufacturing sector Steering team A steering team made up of Pira International, WRAP, the PPA, EMAP, Reed Business Publishing, Redwood, Hello Magazine, Polestar, Pensord Limited, NPA (Newspaper Publishers Association) and UPM will continue to oversee the project, ensuring industry input. Comments Mike Burgess, Paper Technical Manager at WRAP, says: “Currently magazine publishing in the UK consumes around one million tonnes of paper per annum, and only a small fraction (1-3%) contains recycled content. We are investigating the scope to increase the proportion of recycled fibre used by magazine publishing to ensure long-term end markets for recovered fibre. Increased demand and use of recycled content paper will increase the diversion of paper from landfill, and improve the likelihood of investment in new recycled content paper capacity.” According to project steering team member, Nick Mazur, Deputy Chief Executive, at the Periodical Publishers Association (PPA): “A number of PPA members are already using recycled content fibre magazine paper within their title portfolio and it will be interesting for the wider industry to be able to assess these case studies and share this experience. Magazines with their near-virgin fibre already play a key role within the recycling process, fuelling the manufacture of recycle-content newsprint. There are many potential applications for recycled content within the industry and the purpose of this project is to provide clear guidance to allow publishers to make informed choices.”